Event Organisers - Creating a Loyalty Reward

Understanding Loyalty Rewards 

Understanding and identifying if your participants have been to multiple events is not always as simple as searching a name or email. With participants using multiple email addresses to register for your events, with family members buying tickets for their partner, brother, sister and using their own email address and with different people having the same first and last name (we see it more often than you would think), it can be difficult to identify a participant within all of your events. A participant UI (unique identifier) uses the participants first name, last name and date of birth to create a unique identifier for the participant. This UI can then be used to search for all activity associated with this participant helping you to isolate activity to a single customer. 

A loyalty reward allows you to send a loyalty reward (discount code) to a participant when they register for a set number of events 'Entries'. 

Please note: In order to have a unique identifier generated for your participants you'll need to ensure you collect date of birth from your participants. 

You can access your loyalty reward from within your EtchRock account > Manage Events > Manage All Events > Loyalty Scheme. Alternatively click the below link. 

https://etchrock.com/challenges/loyalty-scheme

The below guide details how to view and export your loyalty data as well as create and manage loyalty rewards. 

Exporting your loyalty data 

You can download a list of entries to see how many times participants have attended your events. There are two exports, one which provides all data and another that allows you to filter the minimum number of entries and export. 

- Minimum entries - Download a list of participants that have been to a set number of events.

- All entries - Download the full list of participants showing the number of entries to events.

Simply input the minumum number of entries you wish to export and click 'download' or click the all entries 'download' to export all data.

Viewing your Loyalty data 

The below table lists the number of times a participant has entered an event 'Entries'. If a participant has bought two tickets to the same event this will count as one entry. You can search for a participant using their first or last name and we will show you the result. The table shows the highest number of entries at the top. 

Creating a Loyalty Reward 

Create a discount code for people to receive when they enter another event. Example: Create a 10% discount when a participant enters their third event or a 50% discount when someone enters their 10th event. 

Creating a loyalty reward can be done in any event within your promotional codes section or within your loyalty reward section, see below image. If you click 'Add reward' you'll be redirected to on of your events 

 

When you click add reward you'll be redirected to the reward setup. This is identical to a discount code setup, essentially a loyalty reward is a discount that is generated and emailed to the participant when a trigger is completed. 

You'll need to create your reward and set the tickets you would like the reward applied to. 

     

For help with creating your loyalty reward please see the help page Creating a discount code. 

For assistance with creating a loyalty reward please email [e-mail]